We were proud to be a part of an experience that forged connections within the squad
It's fast approaching the time when the internet will be packed with reflections on what has hopefully been a stellar year for you all.
So we'll kick things off here with a 2024 highlight of our own.
Our work with 4CAST and its athlete-led entrepreneurship collective has seen us launch a digital HQ (The Athlete's Voice app - 4castofficialapp.com) and build a media house around stars including Ben Stokes, KL Rahul, Jos Buttler, Jofra Archer, Stuart Broad and Liam Livingstone.
And in January our crew was in Abu Dhabi with Ben and the England Test squad to organise and shoot a team-bonding day ahead of their series in India.
One group of players took on the Yas Links golf course, while a second group took a trip on a magnificent Sea Falcon yacht.
We were proud to be a part of an experience that forged connections within the squad ahead of one of the toughest assignments on the cricket calendar.
Watch the video to hear from Ben Stokes and Mark Wood - and enjoy some of the highlights from a great day in Abu Dhabi.
The England squad returns to the region in 2025 and we'll be there too to create more marquee events with our partners.